Join the global conversation on cold therapy, research, and real-world results in wellness businesses.

If you're serious about cold training, this is one event you don't want to miss out on.

Last year, I was invited to speak at the first event.

It was super interesting to see the different perspectives from researchers, medical doctors, practitioners, associations and product manufacturers.

This year, I won't make it, unfortunately.

But you can. 😄

Check out the leading event for cold therapy research, collaboration, and real-world action:

📅 Dates:
Friday, June 20 – Saturday, June 21, 2025

🕘 Time:
Friday: 9:30 AM – 5:00 PM
Saturday: 9:30 AM – 4:00 PM

📍 Location:
7150 W Roosevelt St, Phoenix, AZ 85043

🎟 Tickets:
$600 via Morozko Forge (no fees)
$642 via Eventbrite (incl. $42 fee)

🔍 What is the Conference about?

After a powerful start in 2024, the Cold Plunge Research Institute Conference is back in a bigger format.

As Prof. Thomas P. Seager, the event organizer, puts it:

Our aim in gathering this elite group of experts is to connect cold plunge leaders in wellness businesses, sports, first responders and science/medicine practices to share research findings, case studies, and protocols, and to guide continuing research on the use of cold plunge therapy (...) - Prof. Thomas Seager

You’ll hear from top professionals across fields, including:

  • Clinicians and researchers
  • Cold-focused wellness entrepreneurs
  • Strength coaches, trainers, and rehab experts
  • First responder advocates and resilience educators

The conversations will be practical, research-driven, and collaborative.

If you want to shape the direction of cold training—or just stay ahead of where it's going—this is the room to be in.

🧊 Expert Panels
covering the state of the science, practical applications, and safety protocols

🧊 Networking & Collaboration
connect with the people shaping the cold plunge movement

🧊 Cold Plunging Sessions
test the latest ice baths from Morozko Forge and feel the difference

🧊 Open Discussion
strategize how we translate knowledge into real-world action

🗓️ Agenda

Friday, June 20

  • 09:30 – 10:30 Welcome Remarks
  • 10:00 – 12:00 Wellness Business Roundtable
    Matt Kuiper (Desert Plunge), Dr. Thomas P. Seager (Morozko Forge)
  • 12:00 – 13:00 Catered Lunch
  • 13:00 – 14:00 Morozko Site Tour
  • 14:00 – 15:00 Cold Plunge Session
  • 15:00 – 17:00 Science & Medicine Roundtable
    Dr. Thomas Seager, Nicole Rincon, Dr. Jacob Perkins, Andrea Romero

Saturday, June 21

  • 09:30 – 10:30 Cold Plunge Session
  • 10:30 – 12:30 Sports Roundtable
    Sean Drake, Shea Thompson, AQ Shipley, Harvey Martin
  • 12:30 – 13:30 Catered Lunch
  • 13:30 – 15:30 First Responder Roundtable
    Adam Boyd, Matthew Domyancic, Rich Ganley, Sean Smiley
  • 15:30 – 16:00 Closing Remarks
    Dr. Thomas Seager

🙋 Speakers

There’s something very powerful about sitting in the same room with people who believe that cold therapy can (and should) change lives.

It’s one of the few places where practitioners, researchers, and innovators actually sit down together to discuss the future of cold therapy.

If you care about how cold can be used for healing, performance, longevity, or recovery—this is your room.

This is the line-up for this year:

🚑 First Responder Resilience

🌿 Wellness Business Roundtable

🏋️‍♂️ Sports Performance Roundtable

🔬 Science & Medicine Roundtable

If you are interested in real conversations about metabolic health, immune function, mental well-being, and more through cold training—this is the place to be.

💬 Want to connect?

Whether you’re just starting with cold showers or knee-deep in research, I would love to meet up but I won't be in Phoenix this time.

If you want to connect to share stories, brainstorm, or post conference photos, please reach out at simon@enterthecold.com!